advertisement in via pisani

How much the urban landscape has been changed by images of advertisement is impressive. In the last few days a huge poster has been set up on the building which is in front of the tower named “il grattacielo di Milano” in via Vittor Pisani. The image is a beautiful, enormous, woman’s profile portrait on a completely white background. She seems to be looking at and admiring the tower. The grattacielo (“skyscraper”) is 116 meters tall and it was built between 1950 and 1955. At that time, it was the highest building in Italy, higher than the highest statue of the Duomo church. The grattacielo is the symbol of the new architectural Milanese style which was developed immediately after the end of world war II. Its design is very simple and essential. There seems to be an interaction between the model’s face and the tower. Looking at them together from Piazza della Repubblica gives an awesome visual effect.

Advertisements

emporio armani

The huge advertising installation of the Emporio Armani fashion brand is a fascinating site in the Brera district of Milano.

George Steinmetz, the great National Geographic photographer, was here around 1992 or earlier and took this picture.steinmetz-1992Nothing has changed, apparently, in these 24 years

poverty

People living under the poverty level, refugees and immigrants, street beggars, lonely and homeless people in downtown Milano

Milano is a crowded, polyglot, grossly unequal city. Many foreign immigrants and italian people live under the poverty line. Refugees and illegal immigrants croud the train stations or the streets of the luxury and fashion districts begging for money or selling counterfeit merchandise. The city is not adapting to new waves of immigrants and people tend to defend against them.

Advertisement as background

how images of advertisement interact with urban landscape and change our perception of the city

The images catching our attention and transmitting the commercial message interact with urban architecture, buildings, roads, the monuments of our past, creating new landscapes and setting up the theatre stages of our own life which last the time of an advertising campaign.