emporio armani

The huge advertising installation of the Emporio Armani fashion brand is a fascinating site in the Brera district of Milano.

George Steinmetz, the great National Geographic photographer, was here around 1992 or earlier and took this picture.steinmetz-1992Nothing has changed, apparently, in these 24 years

poverty

People living under the poverty level, refugees and immigrants, street beggars, lonely and homeless people in downtown Milano

Milano is a crowded, polyglot, grossly unequal city. Many foreign immigrants and italian people live under the poverty line. Refugees and illegal immigrants croud the train stations or the streets of the luxury and fashion districts begging for money or selling counterfeit merchandise. The city is not adapting to new waves of immigrants and people tend to defend against them.

Advertisement as background

how images of advertisement interact with urban landscape and change our perception of the city

The images catching our attention and transmitting the commercial message interact with urban architecture, buildings, roads, the monuments of our past, creating new landscapes and setting up the theatre stages of our own life which last the time of an advertising campaign.