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how images of advertisement interact with urban landscape and change our perception of the city

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The images catching our attention and transmitting the commercial message interact with urban architecture, buildings, roads, the monuments of our past, creating new landscapes and setting up the theatre stages of our own life which last the time of an advertising campaign.

Train de MI

People, architecture, sound and mood of the largest railway stations in Milano: Centrale and Porta Garibaldi

The metropolitan area of Milano includes 23 train stations. The largest one, simply called “Centrale”, is a monumental building with spectacular arches and large halls adorned with sculptures, mosaics, and huge advertisement installations. Its architecture is a blend of Liberty and Art Déco but someone has defined it as Assyrian-Milanese, a mix of Babylon, Gotham City and ancient imperial Rome style. Thousands of people pass through Centrale every day. They are travelers or daily commuters, but also illegal immigrants and all sort of people wasting their time.

Porta Nuova district

The newest and most innovative district of Milano with some images of its construction

This is the newest and most innovative area of Milano. It includes several high rise buildings, cultural centres, and prominent shopping malls. It is the site of financial activity, new architecture, art exhibitions, and many important cultural events. Uncredit Tower, the tallest building in Italy, dominates Piazza Gae Aulenti which is the core of the District.