emporio armani

The huge advertising installation of the Emporio Armani fashion brand is a fascinating site in the Brera district of Milano.

George Steinmetz, the great National Geographic photographer, was here around 1992 or earlier and took this picture.steinmetz-1992Nothing has changed, apparently, in these 24 years

solitude

Solitude is a recurring subject in street pictures. People wandering within the city or sitting on a bench or in remote corners, people who apparently live in the emptiness having no emotion or purpose. People resting, or laughing, or eating, or playing.

poverty

People living under the poverty level, refugees and immigrants, street beggars, lonely and homeless people in downtown Milano

Milano is a crowded, polyglot, grossly unequal city. Many foreign immigrants and italian people live under the poverty line. Refugees and illegal immigrants croud the train stations or the streets of the luxury and fashion districts begging for money or selling counterfeit merchandise. The city is not adapting to new waves of immigrants and people tend to defend against them.

Advertisement as background

how images of advertisement interact with urban landscape and change our perception of the city

The images catching our attention and transmitting the commercial message interact with urban architecture, buildings, roads, the monuments of our past, creating new landscapes and setting up the theatre stages of our own life which last the time of an advertising campaign.

Love is in the air

lucky and unlucky, happy and unhappy, blind and secret loves in the gray city of Milano

The lyrics of an old song  say: “If you only knew how strange it is to fall in love in Milano, without flowers or green, without the sky , with nothing around. If you only knew how strange it is to date in Milano, in a shopping mall, in a public square or in the Galleria, what a madness!, what a madness!”

Train de MI

People, architecture, sound and mood of the largest railway stations in Milano: Centrale and Porta Garibaldi

The metropolitan area of Milano includes 23 train stations. The largest one, simply called “Centrale”, is a monumental building with spectacular arches and large halls adorned with sculptures, mosaics, and huge advertisement installations. Its architecture is a blend of Liberty and Art Déco but someone has defined it as Assyrian-Milanese, a mix of Babylon, Gotham City and ancient imperial Rome style. Thousands of people pass through Centrale every day. They are travelers or daily commuters, but also illegal immigrants and all sort of people wasting their time.

Porta Nuova district

The newest and most innovative district of Milano with some images of its construction

This is the newest and most innovative area of Milano. It includes several high rise buildings, cultural centres, and prominent shopping malls. It is the site of financial activity, new architecture, art exhibitions, and many important cultural events. Uncredit Tower, the tallest building in Italy, dominates Piazza Gae Aulenti which is the core of the District.